What is EDDM?
Every Door Direct Mail (EDDM) is a cost-effective and impactful marketing tool offered by the United States Postal Service (USPS). EDDM allows businesses to target specific neighborhoods and ZIP codes without the need for mailing lists. With EDDM, your promotional materials reach every doorstep in your chosen area, maximizing your local outreach effortlessly.
Benefits of EDDM
Cost-Effective Advertising: Save on mailing costs with no need for expensive mailing lists or permits. EDDM offers one of the most affordable rates for direct mail campaigns.
Local Targeting: Choose the neighborhoods and ZIP codes that match your ideal customer base. Reach every home and business in your selected area with pinpoint accuracy. You
Easy to Use: Simply select your desired postal routes, design your mail piece, bundle & bag, and drop it off at the post office or have your mail service provider deliver it. USPS handles the rest, ensuring your mail reaches your targeted audience.
High Visibility: Physical mail has a higher chance of being seen compared to digital ads. Your beautifully designed flyers, brochures, or postcards will stand out in the daily mail, grabbing attention instantly.
Flexible Formats: Whether it’s postcards, brochures, or menus, EDDM accommodates a variety of sizes and formats to best showcase your offerings.
What businesses benefit the most from EDDM?
Retail Stores: Promote grand openings, special sales, and seasonal discounts to draw local traffic to your storefront.
Restaurants and Cafes: Distribute menus, special offers, and coupons to attract diners from the nearby community.
Real Estate Agents: Showcase new listings, open houses, and market updates to potential buyers in the area.
Home Services: Contractors, landscapers, cleaners, and repair services can reach homeowners directly, offering their expertise where it’s needed most.
Local Events and Organizations: Promote community events, fundraisers, and local gatherings to ensure high turnout and participation.
Why Your Business Should Use EDDM - Cost-effective Advertising
Drive Local Traffic: Increase foot traffic to your physical location by reaching out to your immediate community. EDDM helps you connect with local customers who are most likely to visit your business.
Build Brand Awareness: Regularly appearing in your neighbors' mailboxes keeps your brand top-of-mind. Establish your presence in the community with consistent and engaging mail pieces.
Boost Sales and ROI: With targeted reach and high engagement, EDDM campaigns can lead to increased sales and a higher return on investment compared to other marketing methods.
Enhance Customer Engagement: Personalized and localized marketing helps build trust and a strong relationship with your community, fostering loyalty and repeat business.
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